The Langhe like the old West: mysterious, sun-blessed moorland, and hills which are still wild and untamable despite the Cartesian logic of their division into rows of vines. An El Dorado. A frontier land with its own gold rushes, pioneers, family sagas, gambles that paid off and hard-earned fortunes, and blood ties that develop into deep roots. The history of the Ceretto brand has all of this: three generations whose mission for more than seventy years has been excellence in wine, ambassador of Piedmont and Italy throughout the world. It was Riccardo, the founder, who decided to harness the creative energy of a unique region by planting the first vineyards and setting up the original nucleus of the family firm in Alba.

A painstaking search lasting years led to the selection of four vineyards in the Barolo wine-growing area. At their center lies the winery in Castiglione Falletto. Designed by Turin architects De Abate according to modern criteria, it was built to meet every functional requirement while blending into the surrounding landscape. Only Barolo is produced here, from the grapes grown on the 11 estate hectares situated in the villages of La Morra (Brunate), Serralunga (Prapò), Castiglione Falletto (Bricco Rocche) and Barolo (Cannubi), for an annual production of 40.000 bottles.